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The Fun Theory

Here’s an interesting video, showing that more people will take the stairs if they’re turned into a giant piano!

You can see here how people respond immediately to the sound, interaction, and surprise brought about by this transformation of the everyday environment.

More info can be found at The Fun Theory. The idea behind the project is, as they say, that “something as simple as fun is the easiest way to change people’s behaviour for the better.”

Perhaps this helps explain why so many of our students say it’s easier to continue with their Boabom classes, with their constant newness and interaction, than it is to go to the gym and run on treadmills or climb stair-machines to nowhere!